Most of the people selling you marketing have never run a store of their own. I have.

Follow my journey

Before Polarision, I worked at Rubicon. A print history magazine my parents started in the early 90s.

By the time I joined, revenue had been stagnant for a decade. A single distributor took more than half of every sale. We had almost no online presence and no real marketing.

I slowly went from "odd jobs guy" to being "the marketing guy".

I built our first Shopify store. I ran email marketing and paid ads. I launched digital products we'd never offered. I did it all myself at first, then with a small team, and by the end I was hiring and directing the agencies we worked with.

It overtook our traditional retail sales and helped carry the company to 7 figures.

I built the brand from the inside and managed the agencies from the buyer's seat. That's the experience I bring to every partner now.

After 8 years at Rubicon, I was hooked on one thing: figuring out how to grow a brand online.

I'd done it once, and I wanted to do it again. For other products, in other markets, looking for a new challenge.

So I started Polarision, as a marketing agency.​

Then about a year in, it hit me.

The agency was working. But I couldn't get clients the kind of growth I'd gotten for Rubicon. Not because the work was bad. Because of how the model is built.

I wanted to be a partner. So I rebuilt Polarision to work like one.

I pick a few brands I believe in. I stay close enough to actually care whether they win. One new partner per quarter. I sign only when I'm sure I can grow the business.​

BRANDS I'VE PARTNERED WITH

If you're a founder running an ecommerce brand between $1M and $3M, and you're done babysitting agencies, the application is below. I read every one myself. Apply if you're looking for a partner, not an agency.